Lies My Teacher Told Me by James W. Loewen Essay -- Papers History Com

Falsehoods My Teacher Told Me by James W. Loewen Secondary school history reading material are seen, by understudies, as introducing the final word on American History. Once in a while, if at any time, do they question what their content enlightens them concerning our aggregate past. As indicated by James W. Loewen's Lies My Teacher Told Me, they ought to be. Loewen has invested impressive energy and exertion checking on history messages that were composed for secondary school understudies. In Lies, he has checked on twenty messages and has contrasted them with the real history. Tragically, not one content matches the creator's desire for instructing understudies to think. What is more awful, however, is that understudies leave away from their classes without having built up the capacity to ponder social life(Lies p.4). Loewen accuses this for how the present writings are composed. This paper will analyze one content, The American Pageant, to Lies. Perhaps the most concerning issue with the present writings is the procedure of heroification. This procedure turns genuine individuals, from quite a while ago, into devout, ideal animals without clashes, torment, noteworthiness, or human interest(Lies p.9). A few models, including the lions from our history, in Pageant incorporate Christopher Columbus, Thomas Jefferson, Abraham Lincoln, and Woodrow Wilson. Others are slandered, similar to Stephen A. Douglas, and John Brown. In Pageant Christopher Columbus is one of the principal individuals named as pertinent to our history. He is developed as a legend, with words, for example, a man of vision, vitality, creativity, and boldness used to depict him (Pageant p.4). We are informed that he realizes the world is round, yet that no one will trust him. At last he persuades Spain's rulers to subsidize him, and is given three minuscule however fit for sailing ships kept an eye on... ...ils to clarify why this melody was so well known. For this situation not giving the entirety of the realities about a chronicled figure is to that individual's drawback. The lengths that numerous course book journalists go to keep our history on a positive note, and to make saints out of a considerable lot of our recorded figures comes at a significant expense, as indicated by Loewen. These expenses incorporate off base history, and exhausting history. The final products are understudies who abhor history class, and who come out of those classes not prepared to consider our past in a sound or intelligent manner. Book reference: Works Cited Thomas A. Bailey and David M. Kennedy. The American Pageant, A History of the Republic. Eighth version. D.C. Heath and Company: Lexington, Massachusetts, 1987. James W. Loewen. Untruths My Teacher Told Me, Everything Your American History Teacher Got Wrong. The New Press: New York, 1995.

The enchantress Returns Free Essays

Courageous Chris Colfer’s epic The Land of Stories: The Enchantress Returns recounts to the tale of two 12-year-old twins, Alex and Connor Bailey, who went on an experience to spare their mom, and maybe the world, against the desire of their grandma. The Enchantress, the witch who attempted to murder Sleeping Beauty, endeavored to assume control over The Land of Stories and the Otherworld (the land where the ordinary citizens live). I respected Alex for her valiance and insight which she indicated when she was attempting o spare her mom and the Fairy-Tale World. We will compose a custom exposition test on The sorcerer Returns or then again any comparable point just for you Request Now At first, I saw Alex as exceptionally silly and youthful to flee from home, yet my comprehension developed when I understood that from Alex’s point of view, family is the most significant of all. When Alex first showed up in the story, I thought, â€Å"Really, what can a kid do in an emergency? † It would seem youngsters can truly have any kind of effect upon further perusing. We initially observed that Alex was fairly disappointed when her grandma shielded them prisoner from pursuing their mother, who had been seized. Thus, she pried data from their ‘hostage holder’ and indicated mind boggling boldness when she fled from home and â€Å"hijacked Mother Goose’s monster goose† ( ), which she used to travel to her grandmother’s cabin. She additionally gave her valiance when she was caught by Trollbella (half troll, half troll) in the Land of Stories. She demonstrated grit in this circumstance when she â€Å"kicked the troblin in the rump† (Line ). In the consummation, Alex had the boldness to go facing the Enchantress and vanquished her by utilizing her valiance. In rundown, I came to see that by utilizing her courage and insight, Alex was extremely solid and she colossally thought about family so as to do what she did. Confronting the Enchantress, who murdered many, being distant from everyone else, was very alarming. In any case, she pushed through and won at long last. Once in a while, we care about our families more than ourselves, and we as a whole need that additional push to make the best decision. Alex was fearless enough to forfeit a lot, which for this situation, was her security, so as to spare her mom. Step by step instructions to refer to The sorcerer Returns, Papers

When Do You Capitalize Seasons

When Do You Capitalize Seasons Sometimes its difficult to know whether or not to capitalize certain words. Most of us know the days of the week and the months of the year are capitalized, but what about the seasons? Many people have to stop and think if theyre supposed to capitalize winter, spring, summer and fall (or autumn). Its the same problem people often have with whether or not to capitalize directions. As with the case of north, south, east and west, the answer is the same. The general rule of thumb is that you capitalize the seasons if they happen to be part of a proper name, but not if theyre merely indicating the time of the year. While there are some caveats to this, its the general rule of thumb to follow. Capitalizing Seasons As mentioned above, the rule for capitalizing seasons is you do when they are part of a proper noun. The truth is youll seldom see or use the capitalized version unlike with directions where its much more common. The Winter Olympics and Summer Olympics are both examples of the capitalized form, and using the capital is correct because the season the event happens in is part of its proper name. Proper names get capitals, so the season, as part of the name, will get a capital letter as well. Capitalizing is also in order when a season becomes personified. For example, take the sentence, Bringing all her glory with her Spring is the handmaiden of Summer. In this sentence, the seasons are being talked about as if they were people, and peoples names always get a capital letter. Of course, the same would be true if a person happened to have the name of one of the seasons. A girl named Summer or a woman named Autumn would always get a capital letter when their name was used in a sentence. When Not to Capitalize Seasons Most authorities agree that if youre just talking about a season in the normal way, youd use the lower case. For example, you wouldnt capitalize the season in the sentence, She loved her spring flowers and couldnt abide the winter chill, since they only refer to the season. In the vast majority of the cases when writing seasons, this will be the case. Of course, it wouldnt be any fun is everyone agreed 100% to this  rule of thumb. As might be expected, there are those who disagree. They argue that the seasons are similar to the months of the year, and in the same way they should always get the capital letter. The good news is most people who hold this point of view agree that using the lower case is currently the accepted form they just happen to believe that it isnt quite right. The above should make it pretty clear when you do and when you dont capitalize the seasons when writing. Now you have the knowledge to help others who arent sure when they should and shouldnt capitalize the seasons, and you should even be able to clearly explain the reason why. To Recap Do you capitalize winter? No, not unless winter is part of a proper name. Do you capitalize summer? No, not unless summer is being used as part of a proper name. Do you capitalize spring? No, not unless the word spring is a part of a proper name. Do you capitalize autumn or fall? No, not unless fall or autum are used as part of a proper name. (Photo courtesy of Rachel Kramer)

The Post Ww2 During The Cold War - 2332 Words

The post-WW2 period brought to the fore an intellectual divide that drove a wedge between the victorious United States (US) and Union of Soviet Socialist Republics (USSR); the West disliked Communism; that dislike was reciprocated by the USSR. As a result of this wedge, both countries found it difficult to trust each other. This mistrust alarmed members of both governments, who saw a need to prevent war by keeping tensions low between the two super-powers. During this period, the social psychiatrist Charles E. Osgood developed and practiced a theory wherein tensions could be reduced â€Å"more by deeds than words† led to a clearing of the air for negotiations: it was coined â€Å"Gradual Reciprocation In Tension-reduction,† (GRIT). This paper will examine the application of GRIT in two Cold War situations; specifically John F. Kennedy’s speech at American University, and Mikhail Gorbachev’s unilateral moves at the end of the Cold War, and determine if the application was successful, and what may have contributed to the success. The GRIT strategy calls for a public announcement that reveals a desire to reduce tensions, then make a corresponding move that backs up your claim. To qualify as a move in the GRIT strategy, or a concession, the move has to fulfill several qualifications: First, the move must be publicly announced. Publicly announcing the concession gives the opposing government time to study the move, and decide if it worth reciprocating or if it a trap of some sort.Show MoreRelatedThe War Of The Cold War2014 Words   |  9 PagesMuch of the Cold War fear and turbulence that resonated throughout the late 20th century was the result of post-WW2 ideologies as well as reactions founded in those ideologies. One notable reaction to these ideologies was the US’ involvement in the Korean War beginning in 1950. Its involvement was the result of the post-WW2 fear of the spread of communism and its subsequent need to halt th e North Korean invasion of South Korea. This was the first military action of the US during the Cold War and yetRead MoreReagan Revolution963 Words   |  4 PagesLecture Outline May 20, 2013 The Reagan Revolution amp; Cold War in the 1980s I. Reagan Revolution and the Rise of the New Right The new grassroots conservative movement. it focused on a few themes: 1) focus on physical restraint: reigning in spending of the economy, the great society programs 2) Tax code revision 3) government efficiency: sense of urgency for this, because of how transparent the government, and what it owed to the u.s. public. a. Reagan’s views andRead MoreThe United States And The World War II1537 Words   |  7 PagesUnited States is the World War II, there is a lot of reason why World War II is one of the most important event. One it lead us to a big important step in technology and it put down the groundwork that allowed post-war social changes involving the end of European colonialism. It also brought the civil right movement and todays women’s right movement in the United States, it also brought the programs for exploring outer space. The first nation engaged in fighting during war were the Axis Nation (GermanyRead MoreThe Cold War : A New History By John Lewis Gaddis Essay1711 Words   |  7 PagesI chose The Cold War: A New History by John Lewis Gaddis for my book to review. I originally read parts of this book for History of the International System, but we did not read the entire book in class, only certain chapters. It’s been two years since I’ve picked up the book, and after reading about the Cold War in the context of U.S. foreign policy rather than simply an international history class, it seems like an entirely new book. I really like how the book into broken up into a series of themesRead MoreCold War And The Soviet Union859 Words   |  4 PagesDige Li AMS2270 Cold War This essay will discuss about cold war, including the background, beginning, progress and ending. As we know, cold war is a struggle between U.S. with NATO and Soviet Union with WTO from 1947 to 1991. It is a significant event in history, and it influence the almost all of world, it directly lead to the radical change of eastern Europe and the breakup of the USSR. In 1946 February, George.F.Kennan wrote a â€Å"Long Telegram†, it clearly said the strategy of containing SovietsRead MoreThe Civil War And Reconstruction1357 Words   |  6 PagesCivil War/ Reconstruction - Following the Civil War, the United States underwent a huge process of reconstruction to unifying and reconstructing the war-torn state. The nation still remained utterly divided between North and South in essentially all aspects of life including religion, race, and government. President Andrew Johnson,who succeeded President Abraham Lincoln enacted various policies in order to unite the country. These policies included friendly policies that pardoned Southerners whileRead MoreThe Cold War During World War II1324 Words   |  6 PagesWhen World War II ended, the last thing the countries imagined was another worldwide conflict. But that’s exactly was soon ensued when the Cold War erupted between the Eastern powers and the Western powers. The Eastern powers c onsisted of the Soviet Union and the Western powers consisted of America, Britain and France. During World War II, these allies had a common ground to work together in effort to fight against Hitler and the Nazi Party. The Cold War wasn’t an actual war where battles were fought;Read MoreQuality Practices in Modern China Essay969 Words   |  4 PagesQuality Practices in Modern China Issue 1. Do you see any parallels between today’s Modern China and post-World War 2 Japan? What differences are evident? Parallels †¢ Both cultures are rich and traditional, unified or nationalistic, and have similar religions, and values (Padmalingam, 2002). †¢ Rapid urbanisation – the move from an agricultural based society to a manufacturing (and thus urbanised) society. †¢ Democratisation – from a centralised government to capitalist, moving from an insularRead MoreInternational Conflict Management By Michael Butler1091 Words   |  5 Pagesit rhymes the past. World War two had many countries involved in the conflict and every country had its own priorities, beliefs, needs and wants, which made it hard for them to establish common ground among each other. Preventing a conflict completely is a suicide mission, that’s one of the reasons nations have come together in power to create a system which can contain both parties from destroying each other. Collective conflict management have emerged during the Cold war era, to contain both partiesRead MoreNarrative Consequences Of Trade In Mel Gibsons Apocalypto1207 Words   |  5 Pagesthey can produce larger quantities of goods to sell. The Cold War between the United States and the Soviet Union was–in a sense–a natural extension of these principles. There was a complex in terplay between global economics and foreign policy in the Cold war as each nation involved determined their courses of action by strategizing and maneuvering in frequent attempts to position themselves ahead of their rivals. The sheer scale of the Cold War makes a comprehensive analysis impractical, but analyzing

The Effects Of Sleep On Health And Quality Of Life Through...

This essay will show different sleep interventions that have been used among one of the most sleep deprived generations, college students. An intervention is a way to improve health and quality of life through prevention and treatment of disease and other physical and mental health conditions. 7 out of every 10 college students say that they get fewer than the suggested amount of sleep each night. While many students aren’t sleeping enough either, 68% of those student’s state that they have trouble falling asleep at night because of stress. Sleep plays a very important role in your physical and mental health, as well as your day to day life. Lack of sleep has many physical effects, such as kidney disease, diabetes, heart disease, stroke and high blood pressure. Mental effects such as depression, bipolar and anxiety disorders and ADHD quite frequently occur. College students live very busy and stressful lives. Such as handling one or two jobs, going through school itself , working out, living in noisy environments and maintaining a social life. With better time management, these students would be able to avoid potential life threatening diseases. There are many different interventions that have been used to benefit college students and their sleep, this essay will cover two interventions. Intervention Strategy 1: Sleep Hygiene and Sleep Quality Sleep hygiene refers to sleep practices, habits and environmental influences that are necessary for receiving quality night’s sleep.Show MoreRelatedEvidence-Based Practice and Alzheimer’s Disease1312 Words   |  6 PagesPRACTICE and ALZHEIMER’S DISEASE Introduction As defined in 2012 by the American Nurses Association, â€Å"nursing is the protection, promotion, and optimization of health and abilities, prevention of illness and injury, alleviation of suffering through the diagnosis and treatment of human response, and advocacy in the care of individuals, families, communities, and populations. â€Å"To deliver the best optimal treatment when performing theirRead MoreThe Loss Of Second Language1640 Words   |  7 Pagesmy experience while working for seniors in Assisted Living was the loss of second language learn in their later life (adulthood). Mr. A who was born in Europe and his first language was Dutch migrated to America, studied, and worked as top level engineer used English as his second language for more than 50 years could not speak English when he turned 93 and his Alzheimer disease worsen. It was difficult for the caregivers to understand and help him with his needs. Though it seems like he couldRead MoreLifestyle Drug Affecting Health : Obesity1694 Words   |  7 Pages Lifestyle Drug Affecting Health [Name of the Writer] [Name of the Institute] Lifestyle Drug Affecting Health Introduction A lifestyle drug is a drug that is not primarily the fight against a disease , but the improvement in physical fitness or general well-being used. Lifestyle Medicine designates primarily medical methods that store a certain lifestyle. The lifestyle is particularly determined by the self-understanding of a man. Medicine that is taken preventively in the firstRead MoreThe Mythological Beginning Of Ayurveda Medicine1243 Words   |  5 PagesIntroduction Ayurveda philosophy states that optimal health and healing can occur through the connection of the mind, body, behavior, and environment. History The mythological beginning of ayurveda medicine begins with Brahma god of creation, Vishnu god of preserving creation and Shiva god of destroying creation. These three gods work in harmony together to create and maintain a balanced universe. The story of medicine begins with the â€Å"Churning of the Ocean† the belief that the bottom of the oceanRead MoreAnalysis Of The New Ever-Well Womens Health And Wellness Center979 Words   |  4 PagesThe new Ever-Well Women’s Health and Wellness Center will be a â€Å"one-stop shop† facility consisting of Obstetricians and Gynecology services, Health and Wellness Physicians, Psychologist, Pet Therapy, and a Daycare; a comprehensive approach to something for everyone. The facility could deal with an array of birth control options, sexually transmitted diseases, menstrual problems, cancer screening, fatigue, insomnia, group therapy sessions, as well as wellness programs of exercise classes, healthyRead MoreThe Effects Of O besity On People, Cancers And Type 2 Diabetes1252 Words   |  6 Pages‘pandemic’ by many researchers and scientists. With a  £3.2 billion currently estimated cost of overweight and obesity to the NHS, one can understand the growing interest in this matter. This essay is going to discuss the bad effects of obesity on people, such as cardiovascular diseases, cancers and type-2 diabetes. Then, this essay will talk about the causes, and how junk food and bad diet can cause obesity. The causes of obesity are lack of exercise or inactivity and genetic genes as according to (EbbelingRead MoreSymptoms And Treatment Of Alzheimer s Disease911 Words   |  4 Pageshas found out that her grandmother had passed away from Alzheimer’s disease after she was diagnosed prior to moving into a nursing home. She is currently in good health from recent records of her physical from last year. Her past medical history includes a broken pinky finger in 2005, a hyper extended knee in 2010, and a sprained thumb from early 2015. All three of these cases were fixed and the patient is not looking for treatment for any illness at the time. Patient reports that she is eating a well-balancedRead MoreManic Depression : Symptoms Of Symptoms And Treatments1339 Words   |  6 PagesManic Depression Better Treatments Manic depression is an illness that influence or defect the way people feel, interact, socialize, and act. At least fifteen percent of people with bipolar disorder commit suicide. Moreover, the symptoms of this illness show in adolescence or adulthood. According to the World Health Organization mental health Atlas research, in 2014, which published a prevalent and latest estimated data of bipolar disorder covering â€Å"About 2 % of the population of both women and menRead MoreChinese Medicine As A Holistic Concept1171 Words   |  5 Pagesgeneral health care. Western and Chinese medicine each has its own strengths in clinical and preventive medicine. However, Chinese medicine has more advantages in rehabilitation and health care. Not all physicians will agree with the practice of Traditional Chinese Medicine or TCM. Even though Chinese medicine is not effective for all illnesses and disease, Chinese medicine should be recognized more around the world because it focuses on holism, maintenance and low-cost therapeutic treatments whichRead MoreSingle System Research Design : Effect Of Meditation On Sleep1450 Words   |  6 PagesTO: Prof. Fontaine Fulghum FROM: S.Zimbaldi DATE: June 20th 2015 RE: Single-System Research Design: Effect of Meditation on Sleep Introduction A single-system research intervention was implemented with a 46-year-old Caucasian female as the subject. The participant is a single personal trainer who lives in Northern New Jersey. The subject has recently dealt with various life changes, such as the death of a family member and the sudden illness of another. She has reported having great

Ethical Issues Of Business Nike Essay - 2064 Words

Ethical Issues in Business: Nike Nike was founded by Philip Knight and has become one of the most successful businesses of the 21st century. Philip Knight was the 6th richest man in 1997 and the company is still going strong (Nike Chronology, 2016). This is because Nike has been able to surmount a giant ethical crisis by demonstrating transparency when it comes to where their products are manufactured. When it was discovered that child labor and sweatshops were being taken advantage of by Nike, there was a large public backlash, but they were able to take steps to repair their reputation and change their practices. Even still, there has not been a complete resolution to their ethical crisis, and their products are still recognized as potentially being produced by sweatshops or child labor. There have been recent laws enacted to help prevent the importation of goods created by child labor. Nike has begrudgingly become the face of corporations that use child labor when manufacturing their goods, and their actions hav e changed how many companies face the same ethical crisis. Nike started as Blue Ribbon Sports in 1964. It was co-founded by Philip Knight and Bill Bowerman. They started importing athletic shoes from Japan in order to have competitive prices in the market (DeTienne Lewis, 2005). Eventually Japan did not meet the demands of Nike, so they outsourced to cheaper suppliers in Thailand, Korea, China, Indonesia, and Vietnam (DeTienne Lewis, 2005). The company grewShow MoreRelatedEthical Issues Within The Workplace1375 Words   |  6 Pagesresponsible organizations like Nike consider the effect of their activities upon all stakeholders. What is asked that the business is ethically and socially accountable and when the stakeholder assembly converts disgruntled, the character of the business gets smudged as the argument of sweatshops smeared the character of Nike. The circumstance that is being discussed is the concern of Nike doing the right thing; to be ethically answerable. Ethics can be demarcated as the code of moralRead MoreEssay o n Sweatchop in Indonesia600 Words   |  3 Pagestheir ethical conduct to produce goods or services. Alongside with the technological advances that create easy accessibility for information and the openness in media coverage, consumer’s awareness also increases regarding business’s ethical issue. This then make some type of business, especially International Business; have to be careful in their business’s conduct because each country has different standards and different rules also regulations concerning business ethics. There are 3 ethical factorsRead MoreEssay Nike- Ethical Issues1454 Words   |  6 PagesEthical Case Analysis: Nike Introduction Nike was established in 1972 by Bill Bowerman and Phil Knight. These two men were visionaries. The goal for Nike was to carry on Bowerman’s legacy of innovative thinking by helping every athlete reach their goal or by creating lucrative business opportunities that would set the company apart from any competition. This included providing quality work environments for all who wereRead MoreEthical Implications of Expanding Business Abroad: Nike Case Study1241 Words   |  5 Pages1. The leadership at Nike initially failed to consider the ethical implication of extending their business abroad and primarily focused on the profits generated by the enterprise. If the company were to concentrate of the idea of integrity when deciding to build factories abroad it would have certainly experienced better results when considering its general image. Such an act would have most certainly prevented complication from arising and would have emphasized that Nike is generally concerned withRea d More Challenges of a Global Business Essay1176 Words   |  5 PagesConducting global business is extremely complex and difficult. At times both countries involved may not be in agreement, but decide to conduct business anyway. For a company to conduct business in another country there is extensive research, negotiation, and compromise done before it can be finalized. Even though not all standards meet those of the United States, some companies continue to make business abroad. Some companies when investigated and found guilty of unethical behavior, blame their actionsRead MoreNike Case Study Essay856 Words   |  4 PagesNike Case Study 1.) List the various macro-environmental factors that influence Nike’s strategy. Which seem most pertinent? The macro-environmental factors that influence Nike’s strategy include culture, demographics, social issues, technological advances, economic situation, and political and regulatory environment.    Culture is the shared meanings, beliefs, morals, values and customs of a group of people. In America, Nike has become an industry leader that influences our culturalRead MoreNike: Cross-Cultural Perspective889 Words   |  4 PagesCross-cultural perspective Nike Nike is among organizations that are known globally. The headquarters of Nike are in Beaverton, Oregon and it has expanded to other countries in order for them to reach the markets which are untapped so that they can increase their profit margins. For a very long time now the organization has been sourcing its labor from other countries. This is because just as other corporations Nike is escaping the strict regulations which the United States gives them. 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These companies, due in part to their size and scale, are often garnering a substantial portion of their revenue from countries outside the United States. Growth rates in many emerging countries such as Brazil, Russian, India, and China create large opportunities for theseRead MoreNike: The Sweatshop Debate Essay1195 Words   |  5 Pagesdescribes the legal, cultural, and ethical challenges that confronted the global business presented in the Nike sweatshop debate case study. The paper determines the various roles that the Vietnamese government played in this global business operation. This paper summarizes the strategic and operational challenges facing global managers illustrated in the Nike sweatshop case. Nike: The Sweatshop Debate Case Study This paper describes the legal, cultural, and ethical challenges that confronted

E-Commerce Advances in Marketing

Question: Internet marketing includes all the online activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity with increased market share. As a newly appointed SEO Graduate at BP Global, you are required to investigate how Internet market segmentation can be used as a marketing approach to target potential customers. identify how the eight elements of the business model can be used as a promotional strategy to reinforce BP Brand within the Oil and Gas industry. Answer: Introduction The current oil and gas industry has become much volatile and considering the dynamic business environment. It is not only essential for todays oil and gas companies to focus on offering distinctive products and services to customers, but also to market their products in a unique manner. This report is mainly focussed at investigating the use of internet market segmentation as a marketing approach for BP Global for the purpose of targeting potential customers. In addition to this, the report also details out the use of eight elements of the business model as a promotional strategy for reinforcing the BP brand in the Oil and Gas industry. Findings and Analysis Use of Internet Market Segmentation as a Marketing Approach to Target Potential Customers Internet market segmentation is a perfect grouping of corporate or potential private consumers and it is basically a simple group of internet customers that a business target to attain its market goals. In other words, it is a process of dividing the whole market into different groups of people who have similar needs. In this regard, the fruitful market segmentation that BP Global can utilize may include geographic segmentation, demographic segmentation, psychographic segmentation and behavioural segmentation in which the location is of prime importance (Robinson, 2014). Hence, it is highly recommended that BP global should distribute its internet customers geographically with the main aim to target potential customers. Apart from this, demographic segmentation includes the variables like age, sex, gender occupation, education and many other aspects while psychographic segmentation is set of factors like similar attitudes, lifestyles and values. In addition to this, behavioural segmentation uses occasions and degree of loyalty (Charlesworth, 2014). The above segmentation market can help BP Global to divide its customers on the basis of age, similar attitudes, likes, dislikes and gender. This would help to target particular customers who are in need of such products and have the ability to enhance the market share of BP without any kind of difficulty. On the other hand, some of the internet marketing strategies which BP Global can utilize in order to target potential customers may include: E- Mail marketing: BP can stay in touch with its customers through e- mails as customers can mail the company during their requirement of oil or gas so that services can be provided to them on time (Weaver, 2013). Social media marketing: This is one of the best platforms as it helps an organization to maintain healthy relationship between itself and its audience. This makes the users to trust an organization and this platform has the ability to represent BP as an honest and transparent company among its customers. For instance, with the help of Twitter, oil and gas professions can easily track industry conversations and remain on top of market trends with the effective use of hash tags. SEO (Search Engine Optimisation): Search engine optimization is one of the most cost effective ways to attract large number of customers towards the services of a company. it is evident that unpaid search engines usually get up to 70% of users clicks. Hence, BP Global can enhance its market share by updating the content regularly and popularizing the site with some relevant industry information. This would attract maximum number of users in order to use the services of company (Weaver, 2013). Digital Presence: it is also very fruitful to ensure the effective marketing strategy of BP Global as company can provide regular information to its customers with the help of this perfect platform. Also, company can inform about its regular and changing policies with the help of digital marketing (Bowen, 2014). Powerful Animation: A project description through an effective video or a fly- through video is an excellent example of how companies in the oil and gas industry such as BP Global can provide its consumers a deeper knowledge and understanding of their work. Use of Eight Elements of the Business Model as a Promotional Strategy to Reinforce BP Brand within the Oil and Gas Industry Value Proposition: This element of the business model is concerned with defining how the products or services of BP Global will fulfil the needs of customers. In order to use it as a promotional strategy, it is essential that BP Global should consider that merely concentrating and elucidating about the unique features of its products will not be enough to distinguish the brand in the competitive Oil and Gas Industry (Slaughter, Bean and Mittal, 2015). It is requisite that BP Global should emphasize the overall experience of using its products. The company should make it explicit to customers that its every brand has its own heritage and personality and how all the brands represent, exemplify or offer tremendous energy to its customers (Hassan, 2012). Revenue Model: In order to reinforce the brand, BP Global can use sales revenue model, in which products are sold online for the purpose of offering convenience to customers. The company can initially offer certain consumer products online to get better attraction of consumers in the oil and gas industry. To earn revenues from this mode, it is required that the company keep the prices of its products more competitive. Market Opportunity: The recent oil and gas market is ruled by international economic turmoil, aggressive competition, and mind-numbing price changes due to which to tap market opportunities, it is essential for BP Global to be in altering its business models. The OG landscape is prominently reshaped by a powerful emerging trend, i.e. the horror of climate change and a potent effort to trim down CO2 emissions as well as to reduce fossil fuels (Pwc, 2016). Therefore, to be a leading brand, BP has to take consequential steps for a sustainable business and operate successfully in a highly carbon-constrained world. In this regard, BP should reassess its business strategy so that the company can be refocused towards a sustainable environment. Competitive Environment: The competitive environment of BP Global is highly intense because of the presence of strong competitors like, Exxon Mobil Corporation, Royal Dutch Shell Plc and Chevron Corporation. These competitors have equally large business operations like BP. The revenue of Exxon in 2014 was $364.8 billion, while Shells was $419.4 billion and BPs was $353.57 billion (Agnihotri, 2015). This implies that these firms are largely profitable and thus, provide cutthroat competition to BP Global. Therefore, for reinforcing its brand, BP has to market its products in a unique and distinctive manner, the company has to adopt internet marketing mediums and it should price its products more competitively to be the leading oil and gas company. Competitive Advantage: BP Global can win over its competitors by introducing a superior product at lower price than its competitors. Most of the companies which are involved in oil and gas industry are focused on developing policies to utilise digital technologies and data analytics in order to transform the whole industry. BP can take the first mover advantage by updating the information and data of company digitally on a regular basis (Hana, 2013). Market Strategy: the foremost aim of any oil and gas company is to stay reliable and safe all the time and BP Global also runs on the same principle to keep all its operations safe and reliable. In context to this, the company can work to ensure competitive project execution with the main aim to deliver projects efficiently and safely (Ferrell and Hartline, 2013). Organizational Development: BP global mainly aims to work safely and maintaining a balance between capital discipline and quality execution in order to deliver value to its customers. Also, it makes sure to please its employees and satisfy them with fringes, work environment and other benefits. The organisational structure of BP Global is very strong and work effectively as it deals in trade natural gas, liquefied natural gas power and other natural gas liquids which needs complete supervision to avoid further risks Management Team: The management team of BP Global is really efficient in which Bob Dudley is the main Group Chief Executive and he has been working here since the year 2009 and he became the group chief executive in the year 2010. On the other hand, Dr Brian Gilvary is the Chief Financial Officer of company who fulfils his responsibilities perfectly. He has been working for the company since the year 1986. This shows that the management team of BP is very effective and works well for the welfare of company. Conclusion To conclude it has been mentioned that the above report has suggested effective internet marketing strategies and use of internet market segmentation for BP Global. It has been discussed that the company can use e- mail marketing, social media marketing, SEO, powerful animation, etc. for targeting potential customers. The discussion in the report has also elucidated the use of eight elements of the business model for strengthening the BP Global brand in its sector. References Agnihotri, G. 2015. A Closer Look At The Worlds 5 Biggest Oil Companies. [Online]. Available at: https://oilprice.com/Energy/Crude-Oil/A-Closer-Look-At-The-Worlds-5-Biggest-Oil-Companies.html [Accessed on: 29 July 2016]. Bowen, G. 2014. Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global. Charlesworth, A. 2014. Digital Marketing: A Practical Approach. Routledge. Ferrell, O. C. and Hartline, M. 2013. Marketing Strategy, Text and Cases. Cengage Learning. Hana, U. 2013. Competitive Advantage Achievement through Innovation and Knowledge. Journal of Competitiveness. 5 (1), pp. 82-96. Hassan, A. 2012. The Value Proposition Concept in Marketing: How Customers Perceive the Value Delivered by Firms A Study of Customer Perspectives on Supermarkets in Southampton in the United Kingdom. International Journal of Marketing Studies, 4 (3), pp. 68-87. Pwc. 2016. Oil and Gas Trends. [Online]. Available at: https://www.strategyand.pwc.com/perspectives/2016-oil-and-gas-trends [Accessed on: 29 July 2016]. Robinson, M. 2014. Marketing Big Oil: Brand Lessons from the Worlds Largest Companies. Springer. Slaughter, A., Bean, G. and Mittal, A. 2015. Connected barrels: Transforming oil and gas strategies with the Internet of Things. [Online]. Available at: https://dupress.com/articles/internet-of-things-iot-in-oil-and-gas-industry/ [Accessed on: 29 July 2016]. Weaver, J. 2013. Manager's Guide to Online Marketing. McGraw Hill Professional.

Amy Lee Essay Example

Amy Lee Essay Amy Lee Amy Lynn Lee, singer-songwriter and classically-trained pianist, is co-founder and lead singer of the alternative metal band Evanescence. Inspired by her mother, Lee spent nine years of her life practicing piano. Lee was born to parents John Lee, radio personality, and Sara Cargill. Living in Florida and California, they finally settled in Little Rock, Arkansas, where the band Evanescence began. Hearing Lee’s beautiful voice and heartfelt words, tears fall from the cheeks of some listening. Her words resonate in the soul of the receiver. At a summer youth camp, Ben Moody noticed Lee on the piano playing the song, â€Å"I’d Do Anything for Love (But I Won’t Do That),† by Meatloaf. A month later, the two began writing songs, eventually producing Evanescence EP in 1998, Sound Asleep EP in 1999, and the full length demo, Origin, in 2000. Signing with Wind-Up Records, Evanescence released Fallen in 2003, selling six point six million copies and spending 43 weeks in the Billboard top ten. Evanescence’s major label debut single, â€Å"Bring Me to Life,† was a major hit for the band and reached number five on the American Billboard Hot 100, while the equally popular â€Å"My Immortal† peaked at number seven in the United States. Their inclusion in the soundtrack for the action movie, â€Å"Daredevil,† helped propel both songs into widespread popularity and firmly cemented Evanescence within the music scene. â€Å"Bring Me to Life† gained recognition for the band at the Grammy Awards of 2004, where the band was given the Best Hard Rock Performance award. We will write a custom essay sample on Amy Lee specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Amy Lee specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Amy Lee specifically for you FOR ONLY $16.38 $13.9/page Hire Writer At the same time, Evanescence was awarded Best New Artist. Lead-guitarist Ben Moody abruptly left the band during the middle of their European tour. Relieved of an abusive relationship with Moody, Lee states, â€Å"Before, I wasn’t allowed to play any organ because Ben didn’t like it. This time I could do whatever I wanted, and there’s lots of organ. It’s all over. † (Lee) Moody was replaced by Terry Balsamo, the former Limp Bizkit guitarist. Meanwhile, the band went through numerous obstacles: Balsamo suffered from a stroke, Lee sued her manager, claiming sexual assault, and Lee broke ties with her boyfriend, Seether’s Shaun Morgan. Lee and Morgan produced a duet, â€Å"Broken,† which appears in the soundtrack to â€Å"The Punisher. † After three years absence, Evanescence’s second album, The Open Door, was released. The Open Door debuted at the top of the Billboard charts, selling more than 447,000 units in its first week and reached platinum status in just over a month. The album is defined by Lee’s beautiful melodies, compelling lyrics, deeply moving piano and amazing vocals, blended with Terry Balsamo’s urgent yet intricate guitar to form a seamless, delicate mixture that perfectly channels the band’s hard rock and classical sensibilities. The album’s first single, â€Å"Call Me When You’re Sober,† bashes Morgan for his drug addiction. Lee began writing at the tender age of eleven. She remains true to herself through life’s trials, writing and singing from the heart, captivating audiences worldwide. When Lee and Moody, co-founders of Evanescence, began singing, Lee was only sixteen. Lee has matured over the years, as is reflected in the album The Open Door. As Alen Meltzer, CEO of Wind-Up Records, states, â€Å"She is the female voice of her generation. She’s come into her own as a writer and a singer. She made this record with no label involvement. It was all her. † (Meltzer). Some may find the lyrics of Evanescence offensive, yet others may find them soothing, finally having someone put words to their pain and anger.

How to Clean a Dorm Room in Under 20 Minutes

How to Clean a Dorm Room in Under 20 Minutes Your parents may be coming over, your partner may be stopping by, or you simply may want to pick up your room in order to have more space to work or study. Sometimes, however, even the smallest area can seem to contain a humongous mess. So just how can you clean your dorm room quickly and effectively? Fortunately for you, youre in college because youre smart. So take that educated brain of yours and put it to work! Put Clothes Away First things first: Put clothes and large items where they belong. If you have clothes on your bed, a jacket on the back of your chair, a blanket spilling onto the floor, and a scarf or two hanging off the lamp, your room can look incredibly messy. Spend a few minutes picking up clothes and large items and putting them where they should be (closet, hamper,  hook on the back of the door). And if you dont have an assigned place for the large items in your room, make one; that way, in the future, you can simply put it there to begin with and have one less thing making your room look messy. (Five-minute cheater fix: Throw everything in the closet.) Make Your Bed Sure, you dont live at home anymore, but making your bed will instantly transform your room from slovenly to stellar. Its amazing the way a clean bed can improve the look of a room. Make sure to make it nicely, too; it only takes a few extra seconds to smooth out the sheets, straighten the pillows, and make sure the comforter is evenly covering the whole bed (i.e, not touching the ground on one side and barely covering the mattress on the other). If one side of your bed is touching a wall, spend the extra 10 seconds to push the blankets down between the wall and the mattress so that the top surface still looks smooth. (Five-minute cheater fix: Dont smooth anything down or worry about the pillows; just fix the comforter or top blanket.) Put Other Things Away Put things away whenever possible. If you have a bunch of pens out on your desk and shoes collecting by the door, for example, get them out of sight. Put the pens in a little cup or a desk drawer; put your shoes back in your closet. Take a moment to stand still and look at what is still left out after youve made the bed and put the big things away. What can go into drawers? What can go into a closet? What can slide under your bed? (Five-minute cheater fix: Throw things into the closet or drawers and deal with them later.) Deal With Trash Fill up and then empty the trash. The key to emptying your trash is to fill it up first. Grab your trash can (or pull one from down the hallway to the front of your door) and walk around your room. Start in one corner and go in a spiral around the room, ending up in the center. What can be tossed? What dont you need? Be ruthless, too: That pen that only kinda works only some of the time needs to go, for example. You just might surprise yourself by seeing how much you can throw away in a few minutes and how much doing so will improve the look of your room. Once youve put things in your room trash can, take 30 seconds to empty it into a larger trash can down the hall or in the bathroom. (Five-minute cheater fix: There isnt one. Trash is trash and should be tossed pronto.) Tidy Up Tidy up the small things that are left. Close your eyes for a moment, take a deep breath (yes, even though youre in a hurry), and then open them again. Repeat the spiral you did with the trash can, this time organizing things as you move along. That pile of papers on your desk? Make the edges of it a little neater; you dont have time to go through it, but you can make it look a little tidier. Line up books so their edges are even. Close your laptop, straighten up pictures and other decorations, and make sure nothing is sticking out from under your bed. (Five-minute fix: Make sure things are relatively organized and try to put things at right angles or parallel to each other. Turn things with labels facing forward.) Take a Fresh Look Exit and re-enter your room as if you were a guest. Take a step out of your room, walk away for 10 seconds, and then re-enter your room as if you were a guest. Do the lights need to be turned on? The window opened? Room freshener sprayed? Chairs cleaned off so theres somewhere to sit? Walking into your room like youre doing so for the first time is a great way to notice any small details that might still need to be taken care of. (Five-minute fix: Spray your room with a room freshener. After all, whens the last time someones room smelled too good? Assume a little spritz will help and do it automatically.) Relax! Last but not least: Take a deep breath! After zipping around trying to clean and pick up your room, youll want to spend a moment calming down. Get a glass of water or something else to refresh yourself so that your visitors see not only a great-looking room but also a calm, collected friend or family member casually relaxing inside of it!

Journal Research Paper Example | Topics and Well Written Essays - 250 words

Journal - Research Paper Example Upon knowing this, the teacher would now know the customized approach he or she should take on such as the transitional bilingual education which is one that is most effective. This means that the teacher uses the child’s native language to introduce them to the context of a secondary language. Primary language of the student is now used as a bridge to develop literary comprehension with another language (Coonan, C. M., n.d.). Another way to develop linguistic competency through bilingual education would be the Dual Language Immersion. This means that teachers would practice a clear separation of two languages being used in each curriculum. What they do is that instead of translating each principle to another language which could sometimes not encompass the whole meaning or idea and cause confusion, they strengthen one’s understanding of a specific concept delivered in one language and when students already have a strong hold on it, they will then alter the language to further explicate a topic (Cook, Vivian, n.d.) Cook, Vivian (n.d.). Bilingual Cognition and Language Teaching. Virgin Media - Cable broadband, TV & phone plus mobile broadband & phone. Retrieved May 21, 2012, from http://homepage.ntlworld.com/vivian.c/Writings/Papers/BilCog&Teaching.htm Masters Degree Program - Bilingual Education - NYU Steinhardt. (n.d.). NYU Steinhardt School of Culture, Education, and Human Development. Retrieved May 21, 2012, from

Go Ahead, Use facebook case Study Example | Topics and Well Written Essays - 250 words

Go Ahead, Use facebook - Case Study Example Technology is contrary to the human nature leading to the erosion of the human self hence making people to behave out of self hence they behave selfishly and stupidly. People behave like machines, impatient and full of hubris due to influence of technology. In addition, technology is moving so fast that it may lead to self-destruction and failing to control itself (Sarah). This is the adoption of a trend, which has a leadership of native-technology work force having collaborative tools for self-provisions. It is characterised by human networks plus sources of information that does not require the central IT hub. The culture make the generation and the workforce to be comfortable with what they use at home like the social networking software hence they are actually unable to utilize the main frame technology applications in the work place. Though the use of IT is a vital component of running today’s industry, it important and necessary to carry out regulation at the work place to ensure that the employees are productive and do not major on issues which do not add value to their works. Therefore, there is a need for regulation for the use of IT in the industry to ensure that workers do not waste time .However; this will have an implication in the workers feeling within the organization. The company can allow the employees to use technologies such as webcam video conferencing, Skype, twitter, and iPods provided they use them in a way protected by the company firewalls to expose the company to external hackers. Equally, there is the need of educating the work force not to use the programs for unofficial duties during the working

Case analysis for Bank of America Essay Example for Free

Case analysis for Bank of America Essay Expand current app to include basic credit card and mortgage functions to increase market share of expanding mobile transaction market and shift customer activity to cost-effective channels. BOA’s entrance into local mobile payment and person-to-person P2P mobile shopping market (tap a large and growing market that currently lacks the regulation of banks and â€Å"added security†. I would like to divide strategy into two parts, short term and long term. The short term strategy is to solve the problem that how we define our market, and define population to be targeted with mobile strategy. Retain existing functionality. Enhance current app by adding basic credit card and mortgage features (increase passive customer engagement and minimize complexity). Increased customer engagement and cross-selling to make sure increasing transactions and save money. The long term strategy has three steps to executive. (1 Integrate Credit Card and Mortgage business into current Bank of America Mobile App. (2 Introduce Bank of America e-commerce app which includes local mobile payment and person to person capabilities. (3 Expand to international markets using existing mobile apps to create â€Å"virtual banking† regardless of physical branch presence. For local mobile payment, Bank of America should reduce transaction cost to Bank of America and merchants. Merchants reduce costs associated with current point of sale credit card services. Instant access via Bank of America e-commerce to business accounts and transaction history. Eliminating more expensive consumer and merchant transactions could save cost to Bank of America. For person-to-person, it should cut out the middleman which means reduced transactional costs. Secure payment system that is regulated and insured like a bank, unlike the currently the only established competitor,  PayPal. P2P market has a large potential for growth, estimate 2.4 billion e-commerce transaction in 2014 and 78 million active PayPal users, 3 billion â€Å"under-banked† consumers worldwide. The benefits of its app are at following sentences. 1) Leverage Bank of America as first online and mobile bank. 2) Cost efficient way to provide additional services to existing consumers and reach previously unreachable customers. 3) Without the existing company, PayPal, there is a few competitors in this market. 4) Costs include programming and maintenance of application after roll-out. There are other additional benefits. 1) New customers poached from other bank is 38 million transactions in 2010 and 119 in 2014. 2) Expand its reach into mobile transaction market as all customer groups experience increased convenience and streamlining of banking needs. 3) App for free = limits the barriers to entry. 4) Enhance features increase the likelihood of customers finding value in mobile banking. Bank of America’s market share of mobile transactions will increase as credit card and mortgage customers from all groups utilize the app and extend their activities with the bank (as seen in Bank of America’s lessons from online banking). Incremental transactions made by mobile customers will come at a reduced expense to Bank of America.

Christianity & the Revolutionary War :: essays research papers

Christianity and the American Revolutionary War Harry Stout points out in the lead article, How Preachers Incited Revolution, "it was Protestant clergy who propelled colonists toward independence and who theologically justified war with Britain" (n.pag). According to Cassandra Niemczyk in her article in this issue of Christian History "(the Protestant Clergy) were known as "the Black Regiment" (n.pag). Furthermore, as the article Holy Passion for Liberty shows, "Americans were quick to discern the hand of God in the tumultuous events of the times" (n.pag). Mark Galli, the editor of this issue says "many devout believers were opposed to the war, and not necessarily on pacifist grounds. Most colonial legislatures exempted pacifists, such as Quakers and Mennonites, from military duty although they were still fined to underwrite the expenses of the war" (n.pag). Stout goes on to say " Pacifist opposition to the war was concentrated in Pennsylvania. Quakers, Mennonites, and Amish refused to fight, and for their refusal were suppressed and humiliated like the royalists" (n.pag). Often the pacifists served in hospitals, tending to both British and American wounded. From these readings one can discern that Eighteenth-century America was a deeply religious culture. Sermons taught not only the way to personal salvation in Christ but also the way to temporal and national prosperity for God’s chosen people. Timothy D. Hall a professor at Central Michigan University in The American Revolution and the Religious Public Sphere gives us this overview: "Religion played other important roles in mobilizing support for Revolution regardless of whether it was evangelical or not. Colonists often encountered Revolutionary themes for the first time when local ministers announced the latest news from the pulpit or when parishioners exchanged information after Sunday meetings. Ministers occupied an important place in the colonial communications network throughout the eighteenth century, especially in towns where few people had access to newspapers and official information was dispensed from the pulpit or lectern. Sunday afternoons provided a convenient time for men who had already gathered for worship to form militia units and drill, and many ministers used their sermons to motivate the minutemen. Israel Litchfield, a young Massachusetts minuteman, recorded that his local minister keyed Biblical texts and sermon themes to the great events of 1 775. In Virginia's Shenandoah Valley the Lutheran minister John Peter Gabriel Muhlenberg concluded a Sunday sermon of 1775 by throwing back his ministerial robe to reveal a military uniform, rolling the drum for Patriot recruits, and leading them out for drill.

Multi Layered Security Plan Essay

Simplicity of user’s passwords can be a major problem so we need to implement complex passwords including eight or more characters, both upper and lower case, and use of at least one special character. Passwords will need to be changed every three months and the same password cannot be used again for one calendar year. In the workstation domain, we need to make sure that each of the workstations, whether desktop or laptop, has antivirus and malware protection installed on them. Laptops are very vulnerable for loss or theft, so all company laptops should have an encrypted hard drive so that if they are stolen, the data contained on them is not recovered by anyone but the owner. For the LAN domain, we need to have training about email scams. Most users know not to access suspicious emails when on our system but a quick training course will help. Also, adding spam filters will help get rid of most of the junk email, so there is much less risk of employees opening emails containing malware. In the LAN-to-WAN domain, we need to shut down the FTP server we have running and switch it over to use secure FTP so that only users allowed on our system can access our FTP server. In the WAN domain, we need to make sure that we have firewalls set up on our network to filter all incoming traffic. A firewall will stop all traffic coming on to our system that is not meant or not wanted on the Richman Investments network. For the remote access domain, we need to make sure the VPN we use is secure so that our employees are not exposing sensitive data to anyone outside of our network. In order to do this we will make sure that everyone using a VPN to access our network has to authenticate to the system to get authorization. For the systems/application domain, we need to lessen chances for attacks on our servers. This will be done by figuring out which ports and services are not being used and shutting off access to those ports. This will give hackers less ways onto our system. Also we need to make sure all servers have the latest patches and updates. These updates provide the latest security patches and keep our servers running at their full potential with less likelihood of vulnerabilities. Applying all these security measures will ensure a much safer environment, technically speaking. This multi-layered security approach will help keep our network secure and running smoothly.

The Social Structure Of Science - 879 Words

Because the communication of findings, necessary in the social structure of science, imparts validity challenges to the work there needs to be means by which the scientist can facilitate both communication and validation of the work. This, I suggest, is achieved through the documentation of the scientific process via specific techniques that serve to create both a simulated direct observation and a perceived replicability. Logical positivism, as a form of empiricism, links the validity of a scientific finding with direct experience by asserting that â€Å"experience is the only source of meaning, as well as the only source of knowledge† (Godfrey-Smith, 2003, p. 27) and therefore the only means of verification of a claim. Given that written communication necessary violates the assumption of direct experience other means of establishing this experience become necessary. In the sections that follow, I will highlight two means by which the scientific article asserts objectivity through both simulated direct observation and perceived replicability. The objectivity and replicability established though these means in turn allows for the validation the scientific claim despite the distance created in its communication. The structure of scientific writing The modern day journal article is widely believed to have it origins in the reports of scientific investigations of the seventeenth and early eighteenth century, specifically those of Robert Boyle. Day (1989) however credits theShow MoreRelatedReflection On Subjective Judgment On The Nature Of The Social Structure Of Science800 Words   |  4 Pagesproduction, and that acknowledging this will make for greater objectivity in science. She questions the basis for a distinction between the context of discovery and justification. 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