Lies My Teacher Told Me by James W. Loewen Essay -- Papers History Com

Falsehoods My Teacher Told Me by James W. Loewen Secondary school history reading material are seen, by understudies, as introducing the final word on American History. Once in a while, if at any time, do they question what their content enlightens them concerning our aggregate past. As indicated by James W. Loewen's Lies My Teacher Told Me, they ought to be. Loewen has invested impressive energy and exertion checking on history messages that were composed for secondary school understudies. In Lies, he has checked on twenty messages and has contrasted them with the real history. Tragically, not one content matches the creator's desire for instructing understudies to think. What is more awful, however, is that understudies leave away from their classes without having built up the capacity to ponder social life(Lies p.4). Loewen accuses this for how the present writings are composed. This paper will analyze one content, The American Pageant, to Lies. Perhaps the most concerning issue with the present writings is the procedure of heroification. This procedure turns genuine individuals, from quite a while ago, into devout, ideal animals without clashes, torment, noteworthiness, or human interest(Lies p.9). A few models, including the lions from our history, in Pageant incorporate Christopher Columbus, Thomas Jefferson, Abraham Lincoln, and Woodrow Wilson. Others are slandered, similar to Stephen A. Douglas, and John Brown. In Pageant Christopher Columbus is one of the principal individuals named as pertinent to our history. He is developed as a legend, with words, for example, a man of vision, vitality, creativity, and boldness used to depict him (Pageant p.4). We are informed that he realizes the world is round, yet that no one will trust him. At last he persuades Spain's rulers to subsidize him, and is given three minuscule however fit for sailing ships kept an eye on... ...ils to clarify why this melody was so well known. For this situation not giving the entirety of the realities about a chronicled figure is to that individual's drawback. The lengths that numerous course book journalists go to keep our history on a positive note, and to make saints out of a considerable lot of our recorded figures comes at a significant expense, as indicated by Loewen. These expenses incorporate off base history, and exhausting history. The final products are understudies who abhor history class, and who come out of those classes not prepared to consider our past in a sound or intelligent manner. Book reference: Works Cited Thomas A. Bailey and David M. Kennedy. The American Pageant, A History of the Republic. Eighth version. D.C. Heath and Company: Lexington, Massachusetts, 1987. James W. Loewen. Untruths My Teacher Told Me, Everything Your American History Teacher Got Wrong. The New Press: New York, 1995.

The enchantress Returns Free Essays

Courageous Chris Colfer’s epic The Land of Stories: The Enchantress Returns recounts to the tale of two 12-year-old twins, Alex and Connor Bailey, who went on an experience to spare their mom, and maybe the world, against the desire of their grandma. The Enchantress, the witch who attempted to murder Sleeping Beauty, endeavored to assume control over The Land of Stories and the Otherworld (the land where the ordinary citizens live). I respected Alex for her valiance and insight which she indicated when she was attempting o spare her mom and the Fairy-Tale World. We will compose a custom exposition test on The sorcerer Returns or then again any comparable point just for you Request Now At first, I saw Alex as exceptionally silly and youthful to flee from home, yet my comprehension developed when I understood that from Alex’s point of view, family is the most significant of all. When Alex first showed up in the story, I thought, â€Å"Really, what can a kid do in an emergency? † It would seem youngsters can truly have any kind of effect upon further perusing. We initially observed that Alex was fairly disappointed when her grandma shielded them prisoner from pursuing their mother, who had been seized. Thus, she pried data from their ‘hostage holder’ and indicated mind boggling boldness when she fled from home and â€Å"hijacked Mother Goose’s monster goose† ( ), which she used to travel to her grandmother’s cabin. She additionally gave her valiance when she was caught by Trollbella (half troll, half troll) in the Land of Stories. She demonstrated grit in this circumstance when she â€Å"kicked the troblin in the rump† (Line ). In the consummation, Alex had the boldness to go facing the Enchantress and vanquished her by utilizing her valiance. In rundown, I came to see that by utilizing her courage and insight, Alex was extremely solid and she colossally thought about family so as to do what she did. Confronting the Enchantress, who murdered many, being distant from everyone else, was very alarming. In any case, she pushed through and won at long last. Once in a while, we care about our families more than ourselves, and we as a whole need that additional push to make the best decision. Alex was fearless enough to forfeit a lot, which for this situation, was her security, so as to spare her mom. Step by step instructions to refer to The sorcerer Returns, Papers

When Do You Capitalize Seasons

When Do You Capitalize Seasons Sometimes its difficult to know whether or not to capitalize certain words. Most of us know the days of the week and the months of the year are capitalized, but what about the seasons? Many people have to stop and think if theyre supposed to capitalize winter, spring, summer and fall (or autumn). Its the same problem people often have with whether or not to capitalize directions. As with the case of north, south, east and west, the answer is the same. The general rule of thumb is that you capitalize the seasons if they happen to be part of a proper name, but not if theyre merely indicating the time of the year. While there are some caveats to this, its the general rule of thumb to follow. Capitalizing Seasons As mentioned above, the rule for capitalizing seasons is you do when they are part of a proper noun. The truth is youll seldom see or use the capitalized version unlike with directions where its much more common. The Winter Olympics and Summer Olympics are both examples of the capitalized form, and using the capital is correct because the season the event happens in is part of its proper name. Proper names get capitals, so the season, as part of the name, will get a capital letter as well. Capitalizing is also in order when a season becomes personified. For example, take the sentence, Bringing all her glory with her Spring is the handmaiden of Summer. In this sentence, the seasons are being talked about as if they were people, and peoples names always get a capital letter. Of course, the same would be true if a person happened to have the name of one of the seasons. A girl named Summer or a woman named Autumn would always get a capital letter when their name was used in a sentence. When Not to Capitalize Seasons Most authorities agree that if youre just talking about a season in the normal way, youd use the lower case. For example, you wouldnt capitalize the season in the sentence, She loved her spring flowers and couldnt abide the winter chill, since they only refer to the season. In the vast majority of the cases when writing seasons, this will be the case. Of course, it wouldnt be any fun is everyone agreed 100% to this  rule of thumb. As might be expected, there are those who disagree. They argue that the seasons are similar to the months of the year, and in the same way they should always get the capital letter. The good news is most people who hold this point of view agree that using the lower case is currently the accepted form they just happen to believe that it isnt quite right. The above should make it pretty clear when you do and when you dont capitalize the seasons when writing. Now you have the knowledge to help others who arent sure when they should and shouldnt capitalize the seasons, and you should even be able to clearly explain the reason why. To Recap Do you capitalize winter? No, not unless winter is part of a proper name. Do you capitalize summer? No, not unless summer is being used as part of a proper name. Do you capitalize spring? No, not unless the word spring is a part of a proper name. Do you capitalize autumn or fall? No, not unless fall or autum are used as part of a proper name. (Photo courtesy of Rachel Kramer)

The Post Ww2 During The Cold War - 2332 Words

The post-WW2 period brought to the fore an intellectual divide that drove a wedge between the victorious United States (US) and Union of Soviet Socialist Republics (USSR); the West disliked Communism; that dislike was reciprocated by the USSR. As a result of this wedge, both countries found it difficult to trust each other. This mistrust alarmed members of both governments, who saw a need to prevent war by keeping tensions low between the two super-powers. During this period, the social psychiatrist Charles E. Osgood developed and practiced a theory wherein tensions could be reduced â€Å"more by deeds than words† led to a clearing of the air for negotiations: it was coined â€Å"Gradual Reciprocation In Tension-reduction,† (GRIT). This paper will examine the application of GRIT in two Cold War situations; specifically John F. Kennedy’s speech at American University, and Mikhail Gorbachev’s unilateral moves at the end of the Cold War, and determine if the application was successful, and what may have contributed to the success. The GRIT strategy calls for a public announcement that reveals a desire to reduce tensions, then make a corresponding move that backs up your claim. To qualify as a move in the GRIT strategy, or a concession, the move has to fulfill several qualifications: First, the move must be publicly announced. Publicly announcing the concession gives the opposing government time to study the move, and decide if it worth reciprocating or if it a trap of some sort.Show MoreRelatedThe War Of The Cold War2014 Words   |  9 PagesMuch of the Cold War fear and turbulence that resonated throughout the late 20th century was the result of post-WW2 ideologies as well as reactions founded in those ideologies. One notable reaction to these ideologies was the US’ involvement in the Korean War beginning in 1950. Its involvement was the result of the post-WW2 fear of the spread of communism and its subsequent need to halt th e North Korean invasion of South Korea. This was the first military action of the US during the Cold War and yetRead MoreReagan Revolution963 Words   |  4 PagesLecture Outline May 20, 2013 The Reagan Revolution amp; Cold War in the 1980s I. Reagan Revolution and the Rise of the New Right The new grassroots conservative movement. it focused on a few themes: 1) focus on physical restraint: reigning in spending of the economy, the great society programs 2) Tax code revision 3) government efficiency: sense of urgency for this, because of how transparent the government, and what it owed to the u.s. public. a. Reagan’s views andRead MoreThe United States And The World War II1537 Words   |  7 PagesUnited States is the World War II, there is a lot of reason why World War II is one of the most important event. One it lead us to a big important step in technology and it put down the groundwork that allowed post-war social changes involving the end of European colonialism. It also brought the civil right movement and todays women’s right movement in the United States, it also brought the programs for exploring outer space. The first nation engaged in fighting during war were the Axis Nation (GermanyRead MoreThe Cold War : A New History By John Lewis Gaddis Essay1711 Words   |  7 PagesI chose The Cold War: A New History by John Lewis Gaddis for my book to review. I originally read parts of this book for History of the International System, but we did not read the entire book in class, only certain chapters. It’s been two years since I’ve picked up the book, and after reading about the Cold War in the context of U.S. foreign policy rather than simply an international history class, it seems like an entirely new book. I really like how the book into broken up into a series of themesRead MoreCold War And The Soviet Union859 Words   |  4 PagesDige Li AMS2270 Cold War This essay will discuss about cold war, including the background, beginning, progress and ending. As we know, cold war is a struggle between U.S. with NATO and Soviet Union with WTO from 1947 to 1991. It is a significant event in history, and it influence the almost all of world, it directly lead to the radical change of eastern Europe and the breakup of the USSR. In 1946 February, George.F.Kennan wrote a â€Å"Long Telegram†, it clearly said the strategy of containing SovietsRead MoreThe Civil War And Reconstruction1357 Words   |  6 PagesCivil War/ Reconstruction - Following the Civil War, the United States underwent a huge process of reconstruction to unifying and reconstructing the war-torn state. The nation still remained utterly divided between North and South in essentially all aspects of life including religion, race, and government. President Andrew Johnson,who succeeded President Abraham Lincoln enacted various policies in order to unite the country. These policies included friendly policies that pardoned Southerners whileRead MoreThe Cold War During World War II1324 Words   |  6 PagesWhen World War II ended, the last thing the countries imagined was another worldwide conflict. But that’s exactly was soon ensued when the Cold War erupted between the Eastern powers and the Western powers. The Eastern powers c onsisted of the Soviet Union and the Western powers consisted of America, Britain and France. During World War II, these allies had a common ground to work together in effort to fight against Hitler and the Nazi Party. The Cold War wasn’t an actual war where battles were fought;Read MoreQuality Practices in Modern China Essay969 Words   |  4 PagesQuality Practices in Modern China Issue 1. Do you see any parallels between today’s Modern China and post-World War 2 Japan? What differences are evident? Parallels †¢ Both cultures are rich and traditional, unified or nationalistic, and have similar religions, and values (Padmalingam, 2002). †¢ Rapid urbanisation – the move from an agricultural based society to a manufacturing (and thus urbanised) society. †¢ Democratisation – from a centralised government to capitalist, moving from an insularRead MoreInternational Conflict Management By Michael Butler1091 Words   |  5 Pagesit rhymes the past. World War two had many countries involved in the conflict and every country had its own priorities, beliefs, needs and wants, which made it hard for them to establish common ground among each other. Preventing a conflict completely is a suicide mission, that’s one of the reasons nations have come together in power to create a system which can contain both parties from destroying each other. Collective conflict management have emerged during the Cold war era, to contain both partiesRead MoreNarrative Consequences Of Trade In Mel Gibsons Apocalypto1207 Words   |  5 Pagesthey can produce larger quantities of goods to sell. The Cold War between the United States and the Soviet Union was–in a sense–a natural extension of these principles. There was a complex in terplay between global economics and foreign policy in the Cold war as each nation involved determined their courses of action by strategizing and maneuvering in frequent attempts to position themselves ahead of their rivals. The sheer scale of the Cold War makes a comprehensive analysis impractical, but analyzing

The Effects Of Sleep On Health And Quality Of Life Through...

This essay will show different sleep interventions that have been used among one of the most sleep deprived generations, college students. An intervention is a way to improve health and quality of life through prevention and treatment of disease and other physical and mental health conditions. 7 out of every 10 college students say that they get fewer than the suggested amount of sleep each night. While many students aren’t sleeping enough either, 68% of those student’s state that they have trouble falling asleep at night because of stress. Sleep plays a very important role in your physical and mental health, as well as your day to day life. Lack of sleep has many physical effects, such as kidney disease, diabetes, heart disease, stroke and high blood pressure. Mental effects such as depression, bipolar and anxiety disorders and ADHD quite frequently occur. College students live very busy and stressful lives. Such as handling one or two jobs, going through school itself , working out, living in noisy environments and maintaining a social life. With better time management, these students would be able to avoid potential life threatening diseases. There are many different interventions that have been used to benefit college students and their sleep, this essay will cover two interventions. Intervention Strategy 1: Sleep Hygiene and Sleep Quality Sleep hygiene refers to sleep practices, habits and environmental influences that are necessary for receiving quality night’s sleep.Show MoreRelatedEvidence-Based Practice and Alzheimer’s Disease1312 Words   |  6 PagesPRACTICE and ALZHEIMER’S DISEASE Introduction As defined in 2012 by the American Nurses Association, â€Å"nursing is the protection, promotion, and optimization of health and abilities, prevention of illness and injury, alleviation of suffering through the diagnosis and treatment of human response, and advocacy in the care of individuals, families, communities, and populations. â€Å"To deliver the best optimal treatment when performing theirRead MoreThe Loss Of Second Language1640 Words   |  7 Pagesmy experience while working for seniors in Assisted Living was the loss of second language learn in their later life (adulthood). Mr. A who was born in Europe and his first language was Dutch migrated to America, studied, and worked as top level engineer used English as his second language for more than 50 years could not speak English when he turned 93 and his Alzheimer disease worsen. It was difficult for the caregivers to understand and help him with his needs. Though it seems like he couldRead MoreLifestyle Drug Affecting Health : Obesity1694 Words   |  7 Pages Lifestyle Drug Affecting Health [Name of the Writer] [Name of the Institute] Lifestyle Drug Affecting Health Introduction A lifestyle drug is a drug that is not primarily the fight against a disease , but the improvement in physical fitness or general well-being used. Lifestyle Medicine designates primarily medical methods that store a certain lifestyle. The lifestyle is particularly determined by the self-understanding of a man. Medicine that is taken preventively in the firstRead MoreThe Mythological Beginning Of Ayurveda Medicine1243 Words   |  5 PagesIntroduction Ayurveda philosophy states that optimal health and healing can occur through the connection of the mind, body, behavior, and environment. History The mythological beginning of ayurveda medicine begins with Brahma god of creation, Vishnu god of preserving creation and Shiva god of destroying creation. These three gods work in harmony together to create and maintain a balanced universe. The story of medicine begins with the â€Å"Churning of the Ocean† the belief that the bottom of the oceanRead MoreAnalysis Of The New Ever-Well Womens Health And Wellness Center979 Words   |  4 PagesThe new Ever-Well Women’s Health and Wellness Center will be a â€Å"one-stop shop† facility consisting of Obstetricians and Gynecology services, Health and Wellness Physicians, Psychologist, Pet Therapy, and a Daycare; a comprehensive approach to something for everyone. The facility could deal with an array of birth control options, sexually transmitted diseases, menstrual problems, cancer screening, fatigue, insomnia, group therapy sessions, as well as wellness programs of exercise classes, healthyRead MoreThe Effects Of O besity On People, Cancers And Type 2 Diabetes1252 Words   |  6 Pages‘pandemic’ by many researchers and scientists. With a  £3.2 billion currently estimated cost of overweight and obesity to the NHS, one can understand the growing interest in this matter. This essay is going to discuss the bad effects of obesity on people, such as cardiovascular diseases, cancers and type-2 diabetes. Then, this essay will talk about the causes, and how junk food and bad diet can cause obesity. The causes of obesity are lack of exercise or inactivity and genetic genes as according to (EbbelingRead MoreSymptoms And Treatment Of Alzheimer s Disease911 Words   |  4 Pageshas found out that her grandmother had passed away from Alzheimer’s disease after she was diagnosed prior to moving into a nursing home. She is currently in good health from recent records of her physical from last year. Her past medical history includes a broken pinky finger in 2005, a hyper extended knee in 2010, and a sprained thumb from early 2015. All three of these cases were fixed and the patient is not looking for treatment for any illness at the time. Patient reports that she is eating a well-balancedRead MoreManic Depression : Symptoms Of Symptoms And Treatments1339 Words   |  6 PagesManic Depression Better Treatments Manic depression is an illness that influence or defect the way people feel, interact, socialize, and act. At least fifteen percent of people with bipolar disorder commit suicide. Moreover, the symptoms of this illness show in adolescence or adulthood. According to the World Health Organization mental health Atlas research, in 2014, which published a prevalent and latest estimated data of bipolar disorder covering â€Å"About 2 % of the population of both women and menRead MoreChinese Medicine As A Holistic Concept1171 Words   |  5 Pagesgeneral health care. Western and Chinese medicine each has its own strengths in clinical and preventive medicine. However, Chinese medicine has more advantages in rehabilitation and health care. Not all physicians will agree with the practice of Traditional Chinese Medicine or TCM. Even though Chinese medicine is not effective for all illnesses and disease, Chinese medicine should be recognized more around the world because it focuses on holism, maintenance and low-cost therapeutic treatments whichRead MoreSingle System Research Design : Effect Of Meditation On Sleep1450 Words   |  6 PagesTO: Prof. Fontaine Fulghum FROM: S.Zimbaldi DATE: June 20th 2015 RE: Single-System Research Design: Effect of Meditation on Sleep Introduction A single-system research intervention was implemented with a 46-year-old Caucasian female as the subject. The participant is a single personal trainer who lives in Northern New Jersey. The subject has recently dealt with various life changes, such as the death of a family member and the sudden illness of another. She has reported having great

Ethical Issues Of Business Nike Essay - 2064 Words

Ethical Issues in Business: Nike Nike was founded by Philip Knight and has become one of the most successful businesses of the 21st century. Philip Knight was the 6th richest man in 1997 and the company is still going strong (Nike Chronology, 2016). This is because Nike has been able to surmount a giant ethical crisis by demonstrating transparency when it comes to where their products are manufactured. When it was discovered that child labor and sweatshops were being taken advantage of by Nike, there was a large public backlash, but they were able to take steps to repair their reputation and change their practices. Even still, there has not been a complete resolution to their ethical crisis, and their products are still recognized as potentially being produced by sweatshops or child labor. There have been recent laws enacted to help prevent the importation of goods created by child labor. Nike has begrudgingly become the face of corporations that use child labor when manufacturing their goods, and their actions hav e changed how many companies face the same ethical crisis. Nike started as Blue Ribbon Sports in 1964. It was co-founded by Philip Knight and Bill Bowerman. They started importing athletic shoes from Japan in order to have competitive prices in the market (DeTienne Lewis, 2005). Eventually Japan did not meet the demands of Nike, so they outsourced to cheaper suppliers in Thailand, Korea, China, Indonesia, and Vietnam (DeTienne Lewis, 2005). The company grewShow MoreRelatedEthical Issues Within The Workplace1375 Words   |  6 Pagesresponsible organizations like Nike consider the effect of their activities upon all stakeholders. What is asked that the business is ethically and socially accountable and when the stakeholder assembly converts disgruntled, the character of the business gets smudged as the argument of sweatshops smeared the character of Nike. The circumstance that is being discussed is the concern of Nike doing the right thing; to be ethically answerable. Ethics can be demarcated as the code of moralRead MoreEssay o n Sweatchop in Indonesia600 Words   |  3 Pagestheir ethical conduct to produce goods or services. Alongside with the technological advances that create easy accessibility for information and the openness in media coverage, consumer’s awareness also increases regarding business’s ethical issue. This then make some type of business, especially International Business; have to be careful in their business’s conduct because each country has different standards and different rules also regulations concerning business ethics. There are 3 ethical factorsRead MoreEssay Nike- Ethical Issues1454 Words   |  6 PagesEthical Case Analysis: Nike Introduction Nike was established in 1972 by Bill Bowerman and Phil Knight. These two men were visionaries. The goal for Nike was to carry on Bowerman’s legacy of innovative thinking by helping every athlete reach their goal or by creating lucrative business opportunities that would set the company apart from any competition. This included providing quality work environments for all who wereRead MoreEthical Implications of Expanding Business Abroad: Nike Case Study1241 Words   |  5 Pages1. The leadership at Nike initially failed to consider the ethical implication of extending their business abroad and primarily focused on the profits generated by the enterprise. If the company were to concentrate of the idea of integrity when deciding to build factories abroad it would have certainly experienced better results when considering its general image. Such an act would have most certainly prevented complication from arising and would have emphasized that Nike is generally concerned withRea d More Challenges of a Global Business Essay1176 Words   |  5 PagesConducting global business is extremely complex and difficult. At times both countries involved may not be in agreement, but decide to conduct business anyway. For a company to conduct business in another country there is extensive research, negotiation, and compromise done before it can be finalized. Even though not all standards meet those of the United States, some companies continue to make business abroad. Some companies when investigated and found guilty of unethical behavior, blame their actionsRead MoreNike Case Study Essay856 Words   |  4 PagesNike Case Study 1.) List the various macro-environmental factors that influence Nike’s strategy. Which seem most pertinent? The macro-environmental factors that influence Nike’s strategy include culture, demographics, social issues, technological advances, economic situation, and political and regulatory environment.    Culture is the shared meanings, beliefs, morals, values and customs of a group of people. In America, Nike has become an industry leader that influences our culturalRead MoreNike: Cross-Cultural Perspective889 Words   |  4 PagesCross-cultural perspective Nike Nike is among organizations that are known globally. The headquarters of Nike are in Beaverton, Oregon and it has expanded to other countries in order for them to reach the markets which are untapped so that they can increase their profit margins. For a very long time now the organization has been sourcing its labor from other countries. This is because just as other corporations Nike is escaping the strict regulations which the United States gives them. 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These companies, due in part to their size and scale, are often garnering a substantial portion of their revenue from countries outside the United States. Growth rates in many emerging countries such as Brazil, Russian, India, and China create large opportunities for theseRead MoreNike: The Sweatshop Debate Essay1195 Words   |  5 Pagesdescribes the legal, cultural, and ethical challenges that confronted the global business presented in the Nike sweatshop debate case study. The paper determines the various roles that the Vietnamese government played in this global business operation. This paper summarizes the strategic and operational challenges facing global managers illustrated in the Nike sweatshop case. Nike: The Sweatshop Debate Case Study This paper describes the legal, cultural, and ethical challenges that confronted

E-Commerce Advances in Marketing

Question: Internet marketing includes all the online activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity with increased market share. As a newly appointed SEO Graduate at BP Global, you are required to investigate how Internet market segmentation can be used as a marketing approach to target potential customers. identify how the eight elements of the business model can be used as a promotional strategy to reinforce BP Brand within the Oil and Gas industry. Answer: Introduction The current oil and gas industry has become much volatile and considering the dynamic business environment. It is not only essential for todays oil and gas companies to focus on offering distinctive products and services to customers, but also to market their products in a unique manner. This report is mainly focussed at investigating the use of internet market segmentation as a marketing approach for BP Global for the purpose of targeting potential customers. In addition to this, the report also details out the use of eight elements of the business model as a promotional strategy for reinforcing the BP brand in the Oil and Gas industry. Findings and Analysis Use of Internet Market Segmentation as a Marketing Approach to Target Potential Customers Internet market segmentation is a perfect grouping of corporate or potential private consumers and it is basically a simple group of internet customers that a business target to attain its market goals. In other words, it is a process of dividing the whole market into different groups of people who have similar needs. In this regard, the fruitful market segmentation that BP Global can utilize may include geographic segmentation, demographic segmentation, psychographic segmentation and behavioural segmentation in which the location is of prime importance (Robinson, 2014). Hence, it is highly recommended that BP global should distribute its internet customers geographically with the main aim to target potential customers. Apart from this, demographic segmentation includes the variables like age, sex, gender occupation, education and many other aspects while psychographic segmentation is set of factors like similar attitudes, lifestyles and values. In addition to this, behavioural segmentation uses occasions and degree of loyalty (Charlesworth, 2014). The above segmentation market can help BP Global to divide its customers on the basis of age, similar attitudes, likes, dislikes and gender. This would help to target particular customers who are in need of such products and have the ability to enhance the market share of BP without any kind of difficulty. On the other hand, some of the internet marketing strategies which BP Global can utilize in order to target potential customers may include: E- Mail marketing: BP can stay in touch with its customers through e- mails as customers can mail the company during their requirement of oil or gas so that services can be provided to them on time (Weaver, 2013). Social media marketing: This is one of the best platforms as it helps an organization to maintain healthy relationship between itself and its audience. This makes the users to trust an organization and this platform has the ability to represent BP as an honest and transparent company among its customers. For instance, with the help of Twitter, oil and gas professions can easily track industry conversations and remain on top of market trends with the effective use of hash tags. SEO (Search Engine Optimisation): Search engine optimization is one of the most cost effective ways to attract large number of customers towards the services of a company. it is evident that unpaid search engines usually get up to 70% of users clicks. Hence, BP Global can enhance its market share by updating the content regularly and popularizing the site with some relevant industry information. This would attract maximum number of users in order to use the services of company (Weaver, 2013). Digital Presence: it is also very fruitful to ensure the effective marketing strategy of BP Global as company can provide regular information to its customers with the help of this perfect platform. Also, company can inform about its regular and changing policies with the help of digital marketing (Bowen, 2014). Powerful Animation: A project description through an effective video or a fly- through video is an excellent example of how companies in the oil and gas industry such as BP Global can provide its consumers a deeper knowledge and understanding of their work. Use of Eight Elements of the Business Model as a Promotional Strategy to Reinforce BP Brand within the Oil and Gas Industry Value Proposition: This element of the business model is concerned with defining how the products or services of BP Global will fulfil the needs of customers. In order to use it as a promotional strategy, it is essential that BP Global should consider that merely concentrating and elucidating about the unique features of its products will not be enough to distinguish the brand in the competitive Oil and Gas Industry (Slaughter, Bean and Mittal, 2015). It is requisite that BP Global should emphasize the overall experience of using its products. The company should make it explicit to customers that its every brand has its own heritage and personality and how all the brands represent, exemplify or offer tremendous energy to its customers (Hassan, 2012). Revenue Model: In order to reinforce the brand, BP Global can use sales revenue model, in which products are sold online for the purpose of offering convenience to customers. The company can initially offer certain consumer products online to get better attraction of consumers in the oil and gas industry. To earn revenues from this mode, it is required that the company keep the prices of its products more competitive. Market Opportunity: The recent oil and gas market is ruled by international economic turmoil, aggressive competition, and mind-numbing price changes due to which to tap market opportunities, it is essential for BP Global to be in altering its business models. The OG landscape is prominently reshaped by a powerful emerging trend, i.e. the horror of climate change and a potent effort to trim down CO2 emissions as well as to reduce fossil fuels (Pwc, 2016). Therefore, to be a leading brand, BP has to take consequential steps for a sustainable business and operate successfully in a highly carbon-constrained world. In this regard, BP should reassess its business strategy so that the company can be refocused towards a sustainable environment. Competitive Environment: The competitive environment of BP Global is highly intense because of the presence of strong competitors like, Exxon Mobil Corporation, Royal Dutch Shell Plc and Chevron Corporation. These competitors have equally large business operations like BP. The revenue of Exxon in 2014 was $364.8 billion, while Shells was $419.4 billion and BPs was $353.57 billion (Agnihotri, 2015). This implies that these firms are largely profitable and thus, provide cutthroat competition to BP Global. Therefore, for reinforcing its brand, BP has to market its products in a unique and distinctive manner, the company has to adopt internet marketing mediums and it should price its products more competitively to be the leading oil and gas company. Competitive Advantage: BP Global can win over its competitors by introducing a superior product at lower price than its competitors. Most of the companies which are involved in oil and gas industry are focused on developing policies to utilise digital technologies and data analytics in order to transform the whole industry. BP can take the first mover advantage by updating the information and data of company digitally on a regular basis (Hana, 2013). Market Strategy: the foremost aim of any oil and gas company is to stay reliable and safe all the time and BP Global also runs on the same principle to keep all its operations safe and reliable. In context to this, the company can work to ensure competitive project execution with the main aim to deliver projects efficiently and safely (Ferrell and Hartline, 2013). Organizational Development: BP global mainly aims to work safely and maintaining a balance between capital discipline and quality execution in order to deliver value to its customers. Also, it makes sure to please its employees and satisfy them with fringes, work environment and other benefits. The organisational structure of BP Global is very strong and work effectively as it deals in trade natural gas, liquefied natural gas power and other natural gas liquids which needs complete supervision to avoid further risks Management Team: The management team of BP Global is really efficient in which Bob Dudley is the main Group Chief Executive and he has been working here since the year 2009 and he became the group chief executive in the year 2010. On the other hand, Dr Brian Gilvary is the Chief Financial Officer of company who fulfils his responsibilities perfectly. He has been working for the company since the year 1986. This shows that the management team of BP is very effective and works well for the welfare of company. Conclusion To conclude it has been mentioned that the above report has suggested effective internet marketing strategies and use of internet market segmentation for BP Global. It has been discussed that the company can use e- mail marketing, social media marketing, SEO, powerful animation, etc. for targeting potential customers. The discussion in the report has also elucidated the use of eight elements of the business model for strengthening the BP Global brand in its sector. References Agnihotri, G. 2015. A Closer Look At The Worlds 5 Biggest Oil Companies. [Online]. Available at: https://oilprice.com/Energy/Crude-Oil/A-Closer-Look-At-The-Worlds-5-Biggest-Oil-Companies.html [Accessed on: 29 July 2016]. 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