Case analysis for Bank of America Essay Example for Free

Case analysis for Bank of America Essay Expand current app to include basic credit card and mortgage functions to increase market share of expanding mobile transaction market and shift customer activity to cost-effective channels. BOA’s entrance into local mobile payment and person-to-person P2P mobile shopping market (tap a large and growing market that currently lacks the regulation of banks and â€Å"added security†. I would like to divide strategy into two parts, short term and long term. The short term strategy is to solve the problem that how we define our market, and define population to be targeted with mobile strategy. Retain existing functionality. Enhance current app by adding basic credit card and mortgage features (increase passive customer engagement and minimize complexity). Increased customer engagement and cross-selling to make sure increasing transactions and save money. The long term strategy has three steps to executive. (1 Integrate Credit Card and Mortgage business into current Bank of America Mobile App. (2 Introduce Bank of America e-commerce app which includes local mobile payment and person to person capabilities. (3 Expand to international markets using existing mobile apps to create â€Å"virtual banking† regardless of physical branch presence. For local mobile payment, Bank of America should reduce transaction cost to Bank of America and merchants. Merchants reduce costs associated with current point of sale credit card services. Instant access via Bank of America e-commerce to business accounts and transaction history. Eliminating more expensive consumer and merchant transactions could save cost to Bank of America. For person-to-person, it should cut out the middleman which means reduced transactional costs. Secure payment system that is regulated and insured like a bank, unlike the currently the only established competitor,  PayPal. P2P market has a large potential for growth, estimate 2.4 billion e-commerce transaction in 2014 and 78 million active PayPal users, 3 billion â€Å"under-banked† consumers worldwide. The benefits of its app are at following sentences. 1) Leverage Bank of America as first online and mobile bank. 2) Cost efficient way to provide additional services to existing consumers and reach previously unreachable customers. 3) Without the existing company, PayPal, there is a few competitors in this market. 4) Costs include programming and maintenance of application after roll-out. There are other additional benefits. 1) New customers poached from other bank is 38 million transactions in 2010 and 119 in 2014. 2) Expand its reach into mobile transaction market as all customer groups experience increased convenience and streamlining of banking needs. 3) App for free = limits the barriers to entry. 4) Enhance features increase the likelihood of customers finding value in mobile banking. Bank of America’s market share of mobile transactions will increase as credit card and mortgage customers from all groups utilize the app and extend their activities with the bank (as seen in Bank of America’s lessons from online banking). Incremental transactions made by mobile customers will come at a reduced expense to Bank of America.

Christianity & the Revolutionary War :: essays research papers

Christianity and the American Revolutionary War Harry Stout points out in the lead article, How Preachers Incited Revolution, "it was Protestant clergy who propelled colonists toward independence and who theologically justified war with Britain" (n.pag). According to Cassandra Niemczyk in her article in this issue of Christian History "(the Protestant Clergy) were known as "the Black Regiment" (n.pag). Furthermore, as the article Holy Passion for Liberty shows, "Americans were quick to discern the hand of God in the tumultuous events of the times" (n.pag). Mark Galli, the editor of this issue says "many devout believers were opposed to the war, and not necessarily on pacifist grounds. Most colonial legislatures exempted pacifists, such as Quakers and Mennonites, from military duty although they were still fined to underwrite the expenses of the war" (n.pag). Stout goes on to say " Pacifist opposition to the war was concentrated in Pennsylvania. Quakers, Mennonites, and Amish refused to fight, and for their refusal were suppressed and humiliated like the royalists" (n.pag). Often the pacifists served in hospitals, tending to both British and American wounded. From these readings one can discern that Eighteenth-century America was a deeply religious culture. Sermons taught not only the way to personal salvation in Christ but also the way to temporal and national prosperity for God’s chosen people. Timothy D. Hall a professor at Central Michigan University in The American Revolution and the Religious Public Sphere gives us this overview: "Religion played other important roles in mobilizing support for Revolution regardless of whether it was evangelical or not. Colonists often encountered Revolutionary themes for the first time when local ministers announced the latest news from the pulpit or when parishioners exchanged information after Sunday meetings. Ministers occupied an important place in the colonial communications network throughout the eighteenth century, especially in towns where few people had access to newspapers and official information was dispensed from the pulpit or lectern. Sunday afternoons provided a convenient time for men who had already gathered for worship to form militia units and drill, and many ministers used their sermons to motivate the minutemen. Israel Litchfield, a young Massachusetts minuteman, recorded that his local minister keyed Biblical texts and sermon themes to the great events of 1 775. In Virginia's Shenandoah Valley the Lutheran minister John Peter Gabriel Muhlenberg concluded a Sunday sermon of 1775 by throwing back his ministerial robe to reveal a military uniform, rolling the drum for Patriot recruits, and leading them out for drill.

Multi Layered Security Plan Essay

Simplicity of user’s passwords can be a major problem so we need to implement complex passwords including eight or more characters, both upper and lower case, and use of at least one special character. Passwords will need to be changed every three months and the same password cannot be used again for one calendar year. In the workstation domain, we need to make sure that each of the workstations, whether desktop or laptop, has antivirus and malware protection installed on them. Laptops are very vulnerable for loss or theft, so all company laptops should have an encrypted hard drive so that if they are stolen, the data contained on them is not recovered by anyone but the owner. For the LAN domain, we need to have training about email scams. Most users know not to access suspicious emails when on our system but a quick training course will help. Also, adding spam filters will help get rid of most of the junk email, so there is much less risk of employees opening emails containing malware. In the LAN-to-WAN domain, we need to shut down the FTP server we have running and switch it over to use secure FTP so that only users allowed on our system can access our FTP server. In the WAN domain, we need to make sure that we have firewalls set up on our network to filter all incoming traffic. A firewall will stop all traffic coming on to our system that is not meant or not wanted on the Richman Investments network. For the remote access domain, we need to make sure the VPN we use is secure so that our employees are not exposing sensitive data to anyone outside of our network. In order to do this we will make sure that everyone using a VPN to access our network has to authenticate to the system to get authorization. For the systems/application domain, we need to lessen chances for attacks on our servers. This will be done by figuring out which ports and services are not being used and shutting off access to those ports. This will give hackers less ways onto our system. Also we need to make sure all servers have the latest patches and updates. These updates provide the latest security patches and keep our servers running at their full potential with less likelihood of vulnerabilities. Applying all these security measures will ensure a much safer environment, technically speaking. This multi-layered security approach will help keep our network secure and running smoothly.

The Social Structure Of Science - 879 Words

Because the communication of findings, necessary in the social structure of science, imparts validity challenges to the work there needs to be means by which the scientist can facilitate both communication and validation of the work. This, I suggest, is achieved through the documentation of the scientific process via specific techniques that serve to create both a simulated direct observation and a perceived replicability. Logical positivism, as a form of empiricism, links the validity of a scientific finding with direct experience by asserting that â€Å"experience is the only source of meaning, as well as the only source of knowledge† (Godfrey-Smith, 2003, p. 27) and therefore the only means of verification of a claim. Given that written communication necessary violates the assumption of direct experience other means of establishing this experience become necessary. In the sections that follow, I will highlight two means by which the scientific article asserts objectivity through both simulated direct observation and perceived replicability. The objectivity and replicability established though these means in turn allows for the validation the scientific claim despite the distance created in its communication. The structure of scientific writing The modern day journal article is widely believed to have it origins in the reports of scientific investigations of the seventeenth and early eighteenth century, specifically those of Robert Boyle. Day (1989) however credits theShow MoreRelatedReflection On Subjective Judgment On The Nature Of The Social Structure Of Science800 Words   |  4 Pagesproduction, and that acknowledging this will make for greater objectivity in science. She questions the basis for a distinction between the context of discovery and justification. 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